dariel Figueroa

Web Content Creator & Marketer



2017 - Present

Alliance MMA, Mighty Works Media, MaxxBeats

Digital Marketing Specialist

Combined years of experience in PPC, content, social media, and SEO to provide production and consultation on a variety of projects using cutting-edge digital marketing techniques.

2013 - 2016


Senior Features Writer

Created long-form multimedia articles about a variety of subjects from film to music, TV, sub-culture, pop-culture and and everything in-between. Many articles reached viral status, surpassing millions of views, shares and likes.

2010 - 2017

Paste Magazine, Fansided, Heavy, The Cinema Source, Cinema Assault, We Got This Covered, Hype City

Freelance Content Creator

Attended film premieres, conducted interviews, in-depth investigations, pop-culture critiques. Also created, wrote and produced 2 podcasts: Hype City & Cinema Assault 

2013 - 2014

The Professional Liability Insurance Group

Digital Marketing Manager

Managed Google Adwords campaigns, blog, landing page writing, SEO optimization, landing page web design, email marketing, marketing automation, direct mail initiatives, wrote white papers, and much more. 



Rowan University

Bachelor's in Film Production
Bachelor's in Journalism & Creative Writing


Content Strategy & Implementation 94%
Digital Content Creation 96%
Web Content Writing 100%
Social Media Marketing 86%
SEO 80%
Web & Graphic Design 75%

About Me

I began writing fiction at age six, and my love for storytelling eventually segued into a love for journalism and filmmaking. Through them, I discovered the importance of content, SEO and social media marketing. After eight years of professional content creation, this amalgamation of skills has resulted in IdeaHouse Studios, a content marketing agency designed to help small businesses grow into behemoths.